Bachelor of Business Administration in Marketing Management

Find Your Program

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At a Glance

120

Credit Hours

$450

Per Credit

Apply by: 12/19/25

Next Start Date: 1/10/26

Program Overview

The bachelor’s degree in Marketing Management blends core business fundamentals with strategic marketing, consumer behavior, digital campaign planning, and more. With coursework that reflects real-world marketing insights, case studies, and data analysis, you can learn to craft engaging brand experiences, influence buying decisions, and lead marketing teams. You can also develop the communication and management skills to lead across creative, technical, and leadership teams.

Career Opportunities

This comprehensive degree can equip you for a variety of essential roles in the exciting and dynamic field of marketing, including:

  • Brand Strategist
  • Digital Marketer
  • Marketing Manager
  • Marketing Research Analyst
  • And more

Get an Inside Look at the Marketing Management Courses

The undergraduate degree in Marketing Management includes career-focused coursework that blends advanced knowledge, strategic decision-making, and practical skills.

Courses in this program are designed to help you become a leader in marketing with solid fundamentals in business management. Curriculum covers essential areas of marketing, including:

  • Social Media
  • Corporate Ethics
  • Communication Skills
  • Data Analytics & Decision-Making

Admissions

Tuition

Deadlines
& Start Dates

Admissions Requirements

  • Complete our free application.
  • Submit your high school transcripts (unofficial transcripts are accepted with complete information), and/or submit any college transcripts for all colleges attended – if less than 30 credits, high school transcripts must also be submitted.
  • Test Optional Policy allows you to apply without submitting SAT/ACT/CLT scores. However, these scores may qualify you for consideration for advanced class placement.

One simple rate.
One course at a time.

STU Global offers the same affordable rate for both in-state and out-of-state students. Plus, you can pay by the course, allowing you to budget your education as you complete your degree. The total cost of tuition includes all fees, including a technology fee for each course.

  • $450 per credit hour
  • $1,350 per course
  • $54,000 total for a 4-year BBA, less if you transfer credits
  • If you meet the eligibility requirements and file the FAFSA, you may qualify for the Federal Pell Grant and Florida EASE Grant.

Our online programs are perfect for working professionals, with six opportunities to start throughout the year. Reach your goals when it works best for you. 

 

Upcoming deadlines & start dates

Spring Term One:

  • App Deadline – December 19, 2025
  • Start Date – January 10, 2026

Spring Term Two:

  • App Deadline – February 20, 2026
  • Start Date – March 14, 2026

Why choose STU Global?

With STU Global, you can benefit from 100% online education with accelerated formats and multiple start dates, allowing you to earn your degree at your pace, on your schedule. Plus, you’ll receive personalized support every step of the way. From career resources to academic advising, we offer the same quality of education you would expect from an on-campus experience.

Ready to pursue excellence at St. Thomas University?

Discover how our vibrant, supportive community can empower your future. Learn more about the Bachelor of Business Administration in Marketing today! 

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